Spring/Summer 2022 Cover Stars

In the latter half of the 20th century, as the economic power of the general public increased, fashion changed from a small market monopolized by the upper class to a huge market in which the masses participated. As a result, the apparel industry, which produces ready-made clothes, entered the fashion industry, and the diversification of values ​​led to the coexistence of various fashions. Fashion is a big industry these days. Brands of all sizes are constantly proposing new styles of clothing and accessories, constantly creating trends and stimulating consumers' desire to buy. Gorgeous fashion shows by fashion models are also held, successful fashion designers and models gain fame and wealth, and fashion photography and fashion magazines are popular to promote sales of related products.

Not only fashion journalism, but also the general mass media have a great influence on fashion. In addition to advertisements and commercials , the popularity of a certain subject itself created a trend, and its influence was further strengthened by cooperation with advertisements. From the 1920s onwards , movies had already had some influence on fashion trends, but by the 1950s their influence had become much more pronounced.

The influence of mass media on fashion

In the latter half of the 20th century, as the economic power of the general public increased, fashion changed from a small market monopolized by the upper class to a huge market in which the masses participated. As a result, the apparel industry, which produces ready-made clothes, entered the fashion industry, and the diversification of values ​​led to the coexistence of various fashions. Fashion is a big industry these days. Brands of all sizes are constantly proposing new styles of clothing and accessories, constantly creating trends and stimulating consumers' desire to buy. Gorgeous fashion shows by fashion models are also held, successful fashion designers and models gain fame and wealth, and fashion photography and fashion magazines are popular to promote sales of related products.

In the latter half of the 20th century, as the economic power of the general public increased, fashion changed from a small market monopolized by the upper class to a huge market in which the masses participated. As a result, the apparel industry, which produces ready-made clothes, entered the fashion industry, and the diversification of values ​​led to the coexistence of various fashions. Fashion is a big industry these days. Brands of all sizes are constantly proposing new styles of clothing and accessories, constantly creating trends and stimulating consumers' desire to buy. Gorgeous fashion shows by fashion models are also held, successful fashion designers and models gain fame and wealth, and fashion photography and fashion magazines are popular to promote sales of related products.

Not only fashion journalism, but also the general mass media have a great influence on fashion. In addition to advertisements and commercials , the popularity of a certain subject itself created a trend, and its influence was further strengthened by cooperation with advertisements. From the 1920s onwards , movies had already had some influence on fashion trends, but by the 1950s their influence had become much more pronounced.

Fashion weeks are held especially in the fashion capitals of the world, where designers present their new clothing collections to the audience.

Sample unordered list

• Fashion week was held.
• Work and rest occur only temporarily.
• In such cases, what is needed to overcome the lack of exercise is labor.

The Haute Couture Collection, held in January and July in Paris, is a fashion show that only Sandika members and a few other Maisons are permitted to present . Although haute couture and its collections have a long history and still have customers today, the number of customers has decreased significantly and the main focus has shifted to other departments.

Collections other than the four major collections

— Giorgio Giorgio

The Haute Couture Collection, held in January and July in Paris, is a fashion show that only Sandika members and a few other Maisons are permitted to present . Although haute couture and its collections have a long history and still have customers today, the number of customers has decreased significantly and the main focus has shifted to other departments.